Company development as a driver for success has many factors. The vision and strategy as such determines the direction and the guard rails of the company, describes the business model, the business case and many other factors that are necessary to carry out their implementation in an orderly manner.

Countless questions and uncertainties accompany this process.

The purpose of the external view perspective in the sense of a check is to discover blind spots, to eliminate possible weaknesses points and to fashion'trim' the story coherently for customers, sales partners, shareholders and society at large.

A selection of 'stumbling blocks:

• How innovative and differentiating is my offering?
• How robust is the business case
• Do we have the right skills in the team, in the management, among the decision makers?
• How do I communicate change, how do I create positive motivation?